Distribution

The distribution of Short Films are extremely limited, this is because, while fighting alongside mainstream cinema for audiences attention, the funds and expenses are very low, so to waste money on distributing films to an audience which do not appreciate them is pointless. This is why there are festivals and video portals which present many different short films at the viewer discretion. Due to not having such a wide audience, the need for synergy within short films exhibition is also extremely pointless, which is another reason as to why there is not a lot of money or profit to be made in the distribution of short film.

Some short films are placed on to compilation dvds which have a number of different short films and sold in stores, however to find an individual short film sold on its own is very unlucky, this is because of the need to distribute short films is low. Rubber Johnny, is currently on sale, on its own, this is because it is a music video for a band name Aphex Twin, this group have a following which would obviously want this on dvd. Therefore being a need for distribution of this one film, so it is being sold.