Thursday, 28 January 2010

Video Activism

Video Activism came around during the up and coming fame of Short film. Created by protest groups they were made to shed light on something the spesific protest group were against. They are created in such a way that they manage to grasp the views interest and shock them, allowing for room to leave a provoking idea.

Click here to view a Video by the 'Fed Up' protest group on food.

This example of video activism, shows exactly how to turn its viewers/like minded people to see the real truths about American food ingredients. Here is a quote used by The 'Fed Up' organisation ("About 70% of the food we eat contains genetically modified ingredients and is not labeled. The biotechnology industry is spending $50 million a year to convince us that this technology is our only hope for feeding the world and saving the environment.") which works well to create a thought provoking idea, and when used alongside the video footage it manages to sway its audiences thoughts about these spesific products.

However this video is rather tame, when compared to this one posted by a Video Activist group.



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